The Color Run, at the conclusion of its Rainbow Tour in Stellenbosch this weekend, announced its upcoming tour to the delight of Color Runners. The aSuperhero Tour will make its world debut in Soweto this April, and whoosh through the country over the next 12 months.
This season, The Color Run and its headline sponsor Capitec Bank, will bring something more than a single day’s worth of fun to its fans. The Superhero Tour aims to underpin the journey towards ongoing personal fulfilment and inner strength – it’s time we believe in the superhero in each and every one of us.
“We are encouraged by being a part of this movement that has inspired thousands to put on their tekkies, get active and support their communities across South Africa,” says Charl Nel, head of communications at Capitec Bank.
The Superhero Tour acknowledges the individual, and all the characteristics that define us as heroes. And, it applauds those nearest and dearest to us, and those further afield who inspire us and offer themselves as role models. “Not only are we inspiring participants to celebrate themselves, and those who have mentored, encouraged, and positively influenced them, but this season, we launch a mobile app, through Back A Buddy, which will make raising funds for the Color Runner’s charity of choice that much easier,” says Trevor Latimer, national event co-ordinator of The Color Run South Africa.
The upcoming tour was announced this weekend using a number of mechanisms, including Facebook Live, and a new social media campaign encouraging all the superheroes out there to share their personal stories of triumph and inspiration with The Color Run Family. “As part of the campaign, we announced a competition that will see our most inspiring superhero jetting off to an international event – one lucky hero will win an all-expenses paid trip for two to The Color Run in Paris in 2018.”
Since landing on South African shores 5 years ago, The Color Run has grown to become one of the most recognised and loved brands in the country. To date, The Color Run has brought smiles to millions of faces around the world, leading to its fun tag line “The Happiest 5K on the Planet”.
Latimer encourages existing and would be superheroes to start compiling their stories for sharing, consider their charities, and fly over to www.thecolorrun.co.za for more information on The Superhero Tour.