Johannesburg, October: Steyn City is proud to launch its #PledgeAPair campaign, inviting residents, contractors and community members to become a #SoleMate.
The initiative forms part of this year’s Delivering Happiness to Diepsloot festivities. Now in its seventh year, Delivering Happiness to Diepsloot is Steyn City’s flagship charity drive: every year, the staff and contractors of Steyn City, accompanied by celebrities and the media, pack a convoy of trucks full of schoolbags containing toys, stationery and snacks to be distributed amongst the children of neighbouring Diepsloot.
Steyn City Properties CEO Giuseppe Plumari explains that the project has always been dear to his heart. “It’s a joy to be able to help Diepsloot’s children celebrate the festive season, especially since so many of their family members work at our lifestyle resort. We have always committed to being good neighbours, and are looking at ways to encourage other property developers in the area to do so, too.”
He adds that Steyn City has decided to focus on collecting new school shoes for donation this year because of the enormous number of learners who go without this basic necessity. “Every day, thousands of children walk to school barefoot, rain or shine. Come the winter months, this poses a significant challenge to their health” he notes.
With this in mind, Steyn City is aiming to donate 13 000 pairs of shoes to Diepsloot’s primary school learners. As an added bonus, each pair of these shoes is manufactured locally and packaged in a bag made by a Durban-based women’s empowerment group, Uzwelo. In this way, #PledgeAPair is also contributing to job generation and skills development in South Africa.
Plumari says that he is delighted that The Star has come on board as a major supporter of the project. Says Kgomotso Kgatle, Independent Media’s marketing and brand manager for Gauteng, “The Star is very proud to partner Steyn City on this very important ‘Delivering Happiness to Diepsloot’ campaign. Despite our different circumstances, it’s important to be good neighbours and to uplift others and give hope and opportunity to those less fortunate. So for us, partnering with Joburgers that make a direct difference to their communities, and backing the relationship between Steyn City and Diepsloot, is a perfect fit and a cause we at The Star are happy to support. We hope in time to grow this initiative to communities in need in other parts of Joburg”.
To become a #SoleMate and take part in the project, simply visit Steyn City’s website (steyncity.co.za) and click on the ‘Donate’ button. Alternatively, visit pledgeapair.co.za.