The Sleep Experts, Vencasa, Open New Store in Kramerville, Johannesburg and Brooklyn, Pretoria
June 2018, Vencasa, The Sleep Experts, held the official and exclusive opening events, unveiling their brand-new stores in Kramerville and Brooklyn, Gauteng.
Vencasa, the home of Tempur, Magniflex and Sealy, has opened two new flagship stores in true style. Guests were welcomed into the awe-inspiring, spacious Scandi-style stores where the scent of fresh, hot coffee filled the air. The stores were alive with the sound of people talking excitedly about the wide range of mattresses, pillows and accessories.
Greg Smart, CEO of Pharmaline, greeted guests and spoke proudly about the new store and their journey to create a space for the world’s best sleep brands. Vencasa has partnered with global and local experts to bring a wide range to the South African market. The Showroom showcases mattresses, headboards, bases and frames, side tables, lamps, occasional furniture, ottomans, linen, pillows and luxurious bedroom accessories, with several price points to accommodate their wide clientele. Vencasa is made for people looking for a high quality, yet affordable range of products, and the store reflects that. “We have seen a need in the market for mattresses that are both quality and affordable. There is currently a gap between expensive sleep solutions and cheap mattresses, the latter having a short lifespan and counterproductive to health.” explains Greg. “Our drive is to fill this gap with premium products, that are priced realistically, with mattresses starting from R 12 499 upwards. Essentially, our value proposition is to provide the greatest sleep products at a practical price. We source the best products worldwide, the best technology to cater to the diverse needs of sleep lovers and in doing so have learnt that building trust is key and as such, we strive to position ourselves as ‘The Sleep Experts’”.
Vencasa intends to partner with Interiors and encourage them to use the spaces to hold meetings, collaborate and build their businesses. Their input is crucial in sharing customers’ needs and to align this with global trends and innovations.
Greg shared the success of the first Vencasa Pillow Bar, in the country, based in Sandton City, with 29 pillows on display, and Vencasa Consultants available to advise on the best pillow for you. The Malouf scented pillow is the latest in the collection, and guests were curious to smell and lie on them. A definite scent-sation!
The innovative product, SleepSpec was demonstrated, which is a unique need created by our modern-day living – and it promotes healthy sleep, which is disrupted by the continuous use of screens. The artificial light from LED lights, televisions, cell phones, tablets and e-readers is believed to be responsible for wrecking our sleep. They all emit high levels of blue light which suppress melatonin production – the hormone needed for sleep. SleepSpec are an easy solution to deal with the problem of blue light in our environment. The scientifically engineered orange lenses eliminate blue light from one’s environment allowing the body to produce melatonin and prepare for a good night’s sleep. Who would have thought that wearing ‘sunglasses at night’ would actually help you get to sleep and stay asleep? Dr Robert Daniel, a Specialist Ophthalmologist with training in Human Physiology and Neuroscience is available to discuss the research and science behind why blue light and specifically using electronics at night is affecting sleep quality. He can also explain how using SleepSpec can help improve one’s sleep, general health, sports and physical performance as well as how SleepSpec can be used to manage jetlag. (Please let me know if you’d like more info and I will put you in touch with them directly).
Guests listened intently while lounging on the beds, sipping bubbly and eating delicious snacks, followed by testing the pillows and experiencing the Tempur Sleep Centre. Greg explained, “Vencasa, in Spanish, means ‘come home’, and the new stores portray that superbly. We invite our guests to feel at home and take their time when choosing a mattress and sleep solution. Bring a book and relax in our stores.”
Vencasa, The Sleep Experts, know that your body, mind and soul deserve quality sleep, and provide a range of exceptional sleep solutions to ensure it.
Visit www.vencasa.co.za or call 0861 60 60 60 for more information or for your nearest stockist.