Chanticleer Holdings, the owner and operator of multiple restaurant brands internationally and domestically, announced yesterday that the Company will be opening a new South Africa Hooters location in Ruimsig, a suburb of Johannesburg.
This will be Chanticleer’s third location in the Johannesburg area and fourth in the province of Gauteng, situated on Hendrik Potgieter Road, famously known as the longest road in the city.
With over 260,000 people and a median age of 31 living within a 5 mile radius to the restaurant, the Company believes the location will generate significantly higher revenues than at its prior CapeTown location. The 5,900square foot restaurant will seat 220 and house 25 flat screen TV’s, a great venue for the local patrons to enjoy their favorite sporting events. The VIP opening is on December 11, 2014 and will open to the public on the December 13, 2014. Ruimsig Stadium, a multi-sport events complex including track, cycling and soccer (“football”), is nearby. Various teams trained and practiced at the stadium for the 2010 FIFA World Cup and it will be hosting the Paintball Super Cup 2014 this December 11-14th.
Darren Smith, CFO of Hooters South Africa, commented, “There’s great potential to drive significant revenues to this location as the Hooters brand now has a strong foothold in the Johannesburg area. We look forward to expanding the brand in one of our country’s exceptional growing cities.”
Mike Pruitt, Chairman and Chief Executive Officer, commented, “We believe relocating our CapeTown location to Ruimsig was the right strategic move at this time to increase our revenue and profitability in the South Africa market. We do plan on re-entering the CapeTown area mid-2015 and potentially introducing our other concepts to the South Africa market.”