Soweto: Hyundai Automotive South Africa is taking car buying into the heart of Soweto with the launch of its new Hyundai Hub at Jabulani Mall, in a move that positions the brand directly into the daily shopping experiences of Sowetans.
The move is a bold vote of confidence in Soweto’s economy and its people, challenging the long-held perception that major automotive brands belong only in suburban shopping centres. Jabulani Mall hosts 109 stores, making it an important retail destination within the township.
Hyundai Automotive South Africa CEO, Stanley Anderson said the investment is also about recognizing a community that has supported the brand for years.
“Potential Hyundai customers should not, for example, have to catch a taxi out of Soweto simply to experience a vehicle or buy a car in the city. Soweto has supported and embraced the Hyundai brand for many years. The best way to demonstrate our appreciation is to bring the brand experience closer to them.”
The Hyundai Hub allows customers to view vehicles, engage with salespersons and access finance services while doing their everyday shopping. Importantly, finance consultants are available to explain the buying and financing process in local languages, helping customers understand their options and removing the ambiguity that can sometimes accompany vehicle finance.
That localisation as well as the removal of unnecessary barriers from the vehicle-buying process, is central to the proposition, said Darren Naidoo, Dealer Principal of Hyundai Jabulani Mall.
“Customers can explore the range, discuss their requirements and have the finance process explained in a language they are comfortable with. Where all requirements are met and finance is approved, potentially they drive away with the vehicle the same day,” added Naidoo.
Simphiwe Zondo, Marketing Manager of Jabulani Mall hailed the arrival of Hyundai to the mall as a significant step for the retail sector. “Township malls have evolved into important economic centres. Hyundai’s investment recognizes the importance of bringing high-value products closer to our consumers.”
From shisanyamas, schools, clinics, churches, entertainment and business gatherings, Hyundai vehicles are already a familiar sight across Soweto. The new Hyundai Jabulani Mall takes that relationship further.
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