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Stuff from Johannesburg

Global Music Icons Usher and Tyla Join Coke Studio™ 2024 Lineup, Bringing Unique Exclusive Experiences to Fans Around the World

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Global Music Icons Usher and Tyla Join Coke Studio™ 2024 Lineup, Bringing Unique Exclusive Experiences to Fans Around the World:

COKE STUDIO™ 2024 unveiled exciting new additions to this year’s lineup, welcoming global music superstars, USHER and Tyla. Marking another milestone for COKE STUDIO™, Coca-Cola’s premier global music platform, USHER and Tyla are joining this season alongside several incredible artists including Karol G, NewJeans and Peggy Gou, delivering exclusive musical experiences to fans around the world.

As part of the COKE STUDIO™ programming, fans can look forward to an array of immersive experiences from USHER and Tyla, including exclusive original tracks and thrilling live performances to be announced in the coming weeks. In October, USHER will perform live in Atlanta as part of his upcoming tour, while Tyla will take the stage in Johannesburg, South Africa where lucky fans will get to be some of the first in the world to experience the new tracks performed live for the very first time.

“Being part of this year’s COKE STUDIO™ lineup is both an honor and an opportunity to engage with my fans through the power of music. Partnering with Coca-Cola to bring these experiences to life is exciting, and I can’t wait for fans to join us in the magic we’re crafting together,” said USHER.

“I’m excited to perform in my hometown of Johannesburg as part of the COKE STUDIO™ platform. It’s a privilege to bring these vibrant moments to life and share the joy and energy with music lovers across the world,” said Tyla.

USHER and Tyla are the latest artists to curate new music for COKE STUDIO™ 2024 following the successful song drops of Karol G’s “Si Antes Te Hubiera Conocido” , Peggy Gou’s “Find The Way”, and NewJeans’ “How Sweet” videos. Karol G’s COKE STUDIO™ session has been celebrated for its remarkable achievements, as it reached the No. 1 global top music video on YouTube with over 225 million views. The song has been on top of the global charts for more than ten weeks, while also reaching the No. 1 spot on the Billboard Hot Latin Songs chart.

“We’re thrilled to welcome two of our favorite artists, USHER and Tyla, to our incredible 2024 lineup. This year COKE STUDIO™ offers unparalleled access to exclusive content and experiences that can’t be found anywhere else. We’ve partnered with both USHER and Tyla to create something special for their fans, and we’re sure that they will love what we have in store for the rest of 2024,” said Josh Burke, global head of music and culture marketing at The Coca-Cola Company.

The COKE STUDIO™ 2024 campaign was developed by Universal Music Group for Brands, Spotify AUX, Blended Strategy Group, Tyne Valley Group and WPP Open X including VML, Ogilvy and EssenceMediacom.

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Museum Africa: Art Collection

The museum’s collection is staggering, housing approximately 850,000 objects that range from the prehistoric to the contemporary. It is one of the few institutions that attempts to tell the story of Southern Africa from the Stone Age to the nuclear age. The “Johannesburg Transformations” exhibition is the museum’s centerpiece, dragging the visitor through the chaotic evolution of the city. It doesn’t shy away from the grime; it features detailed reconstructions of “shack life,” the illegal “shebeens” (speakeasies) of the 1950s, and the vibrant but overcrowded “backyard rooms” that defined the black urban experience during Apartheid. One of its most sobering permanent displays is the “Tried for Treason” exhibit, which meticulously documents the 1956 Treason Trial. Visitors can see the portraits of all 156 accused—including Nelson Mandela, Walter Sisulu, and Albertina Sisulu—and read the “little red books” placed beneath each photo, where the public is invited to write their own reflections and facts about these liberation icons.

Deep within the museum’s labyrinthine halls, you’ll find specialized branches that are world-class in their own right. The Bensusan Museum of Photography sits on the top floor, acting as a shrine to the visual history of the continent. It contains everything from rare 19th-century daguerreotypes to the legendary photojournalism of the Drum magazine era. Meanwhile, the Geology Museum houses over 17,000 specimens, including a definitive collection of the rocks and minerals that made Johannesburg possible. It is a place where you can see the actual gold-bearing conglomerate reefs of the Witwatersrand up close, stripped of their commercial value and presented as scientific wonders.