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How To Reach The Youth Without Activations

MyPR: How To Reach The Youth Without Activations:

With COVID-19 having such a huge impact on society, social distancing has become something that we all have to practice. Marketing companies are now having to find other ways to reach the youth, other than going into schools to activate. SchoolMedia, the biggest youth marketing agency in South Africa is finding new ways to market. With 9 400 schools on its database, SchoolMedia has rolled out billboards which help market and represent brands in schools.

“As a company that is active in the youth market, most of our business is centred around activations. Of course, this is impossible now. Creating awareness is not only about physical interaction, there are many ways in which you can reach your target market,” says Khethi Ngwenya, entrepreneur and CEO of SchoolMedia.

The billboards are static and are placed in hallways and on the exterior walls of schools where students pass by. Billboard advertising is effective for communicating a product, campaign or building brand awareness to as many people as possible. Compared to other forms of marketing, billboards tend to have the highest number of views and impressions.

“Building brand awareness among your target market can help you stay top of mind. Brand awareness is important as it helps audiences recall, understand and become familiar with your branding and offerings. Adidas South Africa has in the past branded soccer balls and soccer goals which they donated to schools. This allowed the brand to enact with the youth whenever they played with the balls,” concludes Khethi.

If you would like more information on SchoolMedia products and services, visit: http://www.schoolmedia.co.za or call them on (010) 599 0301.

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Have you tried: Travelling to South Africa?

Did you know this about Johannesburg? The Carlon Centre (located in the city’s CBD) is the tallest office building in Africa: The building was completed in 1973. It has 50 floors and is 224 metres tall. It’s not the tallest structure in Johannesburg though. The Hillbrow Tower (also located in the CBD) stands 269m tall.

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The World’s Largest Man-Made Urban Forest

One of the most surprising facts about Johannesburg is its status as a “green” city. When the first settlers arrived, the Highveld was a barren, treeless grassland (savannah). To support the mining industry, millions of trees were imported and planted to provide timber for mine underground supports. Fast forward to the present day, and Johannesburg is widely considered the largest man-made urban forest in the world.

There are an estimated 10 million trees within the city limits. This includes 1.2 million trees on sidewalks and in parks, and over 4.8 million in private gardens. This forest is so dense that satellite images of the northern suburbs often resemble a tropical rainforest. The most iconic of these trees is the Jacaranda, which was imported from South America in the early 20th century. Every October and November, the city turns a vibrant shade of purple as thousands of Jacarandas bloom simultaneously. However, this “forest” also highlights the city’s historical inequality; during the Apartheid era, trees were predominantly planted in wealthy white suburbs, leaving townships like Soweto as dusty plains. In the last two decades, “Greening Soweto” initiatives have seen hundreds of thousands of trees planted to bridge this “green divide,” emphasizing the role of urban forestry in social justice and climate cooling.