Looking For Targeted South African Content?

I have been there – the constant grind looking for relevant South African content for an online publication can be frustrating, time consuming and expensive.

MyPR offers a neat solution.

The bottom line:

Subscribe to the MyPR.co.za newsletter or use MyPR’s targeted RSS feeds for automatic delivery.

The long story:

In 2010 we established MyPR for mainly selfish reasons – we needed content for a number of local news sites and brain stormed that conundrum until we came upon a win-win-win-bonus win solution for all.

The concept remains simple to this day:

Win 1:

MyPR offers the opportunity for Public Relations Professionals to self submit press releases to MyPR. We get to publish and distribute those releases to our city specific titles.

Win 2:

The PR Professional gets a press release published and distributed, along with a proof of body of work for existing and potential clients.

Win 3:

Republication by any other content hungry media house is open and free – no permissions required and a handy and free REPUBLISH THIS facility (properly HTML formatted) is displayed alongside every release accessed from our newsletter.

Bonus Win:

MyPR gets to make a few rands when PR Professionals up their game and sign up for our Featured Release service. Whilst PR Professionals get maximum exposure from more publications.

Don’t forget that if you, as a PR Professional, are using media monitoring then your efforts are immediately multiplied 7-Fold with every release submitted to MyPR as a Featured Release.

And that, if you are charging clients per mention, is a HUGE bonus win for you.

Source – MyPR

Free Johannesburg Press Release Submissions from MyPR.co.za

Top Star Drive-In: Destroyed by What Created it

However, the very thing that created the Top Star eventually destroyed it. Because the early miners had used crude methods, the Ferreira Dump—and dozens of others like it—still contained significant traces of gold. As the price of gold rose and new chemical extraction technologies (like the carbon-in-pulp process) made it profitable to “mine the waste,” the ground beneath the Top Star became more valuable than the cinema itself. In 2006, despite fierce opposition from heritage groups who argued that the dump and the drive-in were culturally significant landmarks, the projectors were turned off for the last time.

The reclamation of the dump was a staggering industrial feat. Starting in 2008, mining giant DRDGold used high-pressure water cannons to “monitor” the dump, turning 5 million tons of solid earth back into a liquid slurry. This slurry was then piped 40 kilometers across the province to a processing plant in Brakpan. By 2011, the “mountain” had completely vanished. The 50-meter-high plateau that had dominated the southern skyline for a century was reduced to a flat, dusty crater.

The disappearance of the Top Star is a poignant symbol of Johannesburg’s “extractive” nature. It is a city that consumes itself to stay alive; even its historical landmarks are subject to the fluctuating price of minerals on the London and New York stock exchanges. Today, if you drive along the M2, there is an empty space in the sky where the Top Star used to be. While the reclamation removed a source of toxic dust and “acid mine drainage,” it also erased a piece of the city’s collective memory. The land where the gold-flecked mountain once stood is now being rehabilitated for light industrial use, proving that in eGoli, even the horizon is for sale if there’s enough gold hidden inside it.