MyJHB

Stuff from Johannesburg

Mathebe Molise taps into the well of beauty

MyPR: Mathebe Molise taps into the well of beauty:

Mathebe Molisa is the dynamic South African entrepreneur behind Beauty on TApp, a ground-breaking digital platform that is revolutionising the beauty industry in South Africa.

Johannesburg, May 2023: Studies have shown that black women spend more on beauty products than any other demographic group, but they are often under-served and under-represented by mainstream beauty brands. This suggests that there is significant potential for growth in the black beauty market and that brands need to prioritize inclusivity and diversity if they are to succeed.

E-commerce vs Brick-and-Mortar
The relationship between e-commerce and brick and mortar may be symbiotic but is there an added edge to having a physical store? Absolutely.

In recent years, e-commerce has gained popularity as a convenient and cost-effective way of doing business – more so during the pandemic. However, a physical store in South Africa still holds several advantages for both the consumer and the business.

Physical stores offer an immediate shopping experience. Customers can see, touch and try products before purchasing them. This helps customers make more informed decisions, which lead to better customer experiences and increased sales. Furthermore, customers leave the store with their purchases, avoiding delivery delays and shipping fees associated with e-commerce.

By having a store, the Beauty on TApp team can interact with their customers, providing a personalized service that builds community and loyalty. This human interaction allows businesses to tailor their services to customer needs, resulting in better customer satisfaction. It offers a personal touch that an e-commerce platform cannot replicate.

Although https://shopbeautyonTApp.co.za/ shows exponential growth, the physical store allows the business to tap into bigger market. This is particularly important in South Africa, where consumers still like to see, touch and feel product while consulting with professional aestheticians. By having a physical presence, businesses can tailor their offerings to meet the unique needs of local customers.

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Have you tried: Visiting Port Elizabeth?

Did you know this about Johannesburg? Boiling an egg takes one minute longer in Johannesburg than on the South African coast: The reason for this is because Johannesburg is located at 1753 metres above sea level. The air is not dense.

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Museum Africa: Challenges

As of 2026, Museum Africa also stands as a symbol of the challenges facing urban heritage in a developing megacity. For years, the museum has battled with funding shortages and the physical toll of maintaining a century-old industrial building. Heritage activists and the Johannesburg Heritage Foundation have frequently stepped in to advocate for the protection of its “at-risk” archives, which include invaluable architectural drawings of the city’s early skyline. Despite these struggles, the museum remains a vital “cultural bedrock.” It sits adjacent to the Market Theatre, where the “protest theatre” of the 1970s challenged the regime, and overlooks Mary Fitzgerald Square, the historic site of labor strikes and political rallies. Museum Africa is not a polished, sterile “white cube” gallery; it is a gritty, honest, and deeply layered institution that mirrors the resilience of the Newtown district itself.