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Monster Energy to begin their next chapter in Formula One from 2024

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Monster Energy to begin their next chapter in Formula One from 2024:

29 November 2023

Monster Energy to begin their next chapter in Formula One from 2024

After 14 consecutive seasons of racing and partnership with the Mercedes-AMG PETRONAS Formula One Team, during which time we have experienced the full range of highs and lows of motorsport, Monster Energy will begin a new chapter in the sport from the start of the 2024 season. 

 

Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, said: “We would like to express our sincere appreciation to the Mercedes-AMG PETRONAS Formula One Team, and Toto Wolf in particular, for a partnership that has spanned well over a decade and seen us celebrate some wonderful success together. We wish the team well for their upcoming championship campaigns.”

Monster will begin a journey racing with a motor racing icon, McLaren, from the start of 2024, which will see us partnering in F1 and proudly and prominently featured on both drivers’ helmets and suits.

Rodney Sacks added: “Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing. Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.” 

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Top Star Drive-In: The Cinema on the Mountain of Gold

The Ferreira Dump began growing in the late 1800s, composed of the crushed rock and chemical residue left over after early, inefficient mining processes had extracted as much gold as the technology of the time allowed. By the 1960s, it was a flat-topped, man-made mesa overlooking the city. In a stroke of entrepreneurial genius, the surface was tarred and the Top Star Drive-In was opened. It quickly became a South African institution. Its appeal was not just the movies, but the unparalleled view: as the sun set, the massive white screen would flicker to life against a backdrop of the glowing skyscrapers of the Central Business District, separated from the viewer only by the elevated M2 highway.

In the decades before television arrived in South Africa (1976), the Top Star was a primary social hub. It was a democratic space in an undemocratic time; while the city below was strictly segregated, the “car” served as a private bubble that allowed a degree of social freedom not found in traditional theaters. For many Johannesburgers, the Top Star was a site of nostalgic rites of passage—first dates, family outings where children were piled into the back of station wagons with blankets and flasks of tea, and the Saturday “car market” where the parking lot transformed into a sprawling hub for buying and selling second-hand vehicles.