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Stuff from Johannesburg

Nestlé BarOne jumpstarts Mzansi’s dreams with ‘The Next One’ competition

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Nestlé BarOne jumpstarts Mzansi’s dreams with ‘The Next One’ competition:

Popular chocolate brand uplifts the next generation of game-changers through mentorship and monetary investments

Johannesburg – Nestlé BarOne, one of South Africa’s favorite chocolate brands, is on a mission to empower the everyday hustler by kickstarting their ambitions, big or small, through a R25 0000 cash investment and mentorship from experienced industry leaders.

Through Nestlé BarOne’s The Next One campaign, 25 eager South Africans all stand a chance to get closer to their goals by simply buying two Nestlé Bar.One chocolates and sending a WhatsApp message with “25 Hours” to 073-085-2130. In partnership with renowned radio station 94.7 FM, 25 winners will be announced during a live 25 hour broadcast in honour of the campaign on the 25th of October 2024.

According to Trading Economics the current unemployment rate in South Africa rose to 33.5% in the second quarter of 2024 and the Global Entrepreneurship Monitor reports that fifty-two per cent of youth in Sub-Saharan Africa express an intention to start a business. These insights are what inspired Nestlé BarOne to roll out an initiative that directly addresses the realities of being an unemployed South African who is eager to change their own lives and those around them. While Mzansi’s citizens can be considered game-changers, they are not exempt from the valuable life lessons that mentorship can offer and the practical advancements that come with capital injections.

Pumeza Chilembo Senior Brand Manager, Nestlé BarOne at Nestle East & Southern Africa region (ESAR) passionately states; “We want everyone in the country – both young and old – to remain motivated on the path to achieving their next dream by funding 25 lucky South Africans with R25 000 towards their next opportunity, as well as a mentorship program which is aimed at imparting skills and inspiration.”

“The mentorship program is aimed at imparting knowledge to people across the board; from spaza shop owners looking to grow their stalls, young fashion designers launching their streetwear brands, to content creators that need production equipment – the list is endless. The intent behind this campaign is to equip people with the practical knowledge and capital they need to take a step closer to achieving their next successful venture.” Pumeza adds.

This year has been exceptional for the brand, having built a reputation of helping people push into that 25th hour when they might need energy and inspiration the most. Early in August 2024, the brand partnered up with the DSTV Content Creator Awards for a creator-focused workshop that shared insights for emerging content creators looking to collaborate with local and global brands. Nestlé BarOne is now presenting an opportunity for 25 eager South Africans to take part in a competition that offers access to a full learning journey with the brand and distinguished mentors to unlock the dreams of each of the 25 participants.

The campaign will run over the course of September and October and all South Africans are advised to keep their eyes glued to Nestlé BarOne’s social media pages – follow @BarOneSouthAfrica on Facebook and @BarOne_South Africa on Instagram.

CLICK HERE to submit your press release to MyPR.co.za.

Author: lizz w from o25 on behalf of Nestlé.

Watch a Nestlé BarOne jumpstarts Mzansi’s dreams with ‘The Next One’ competition video:

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– MyZA

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Top Star Drive-In: The Cinema on the Mountain of Gold

The Ferreira Dump began growing in the late 1800s, composed of the crushed rock and chemical residue left over after early, inefficient mining processes had extracted as much gold as the technology of the time allowed. By the 1960s, it was a flat-topped, man-made mesa overlooking the city. In a stroke of entrepreneurial genius, the surface was tarred and the Top Star Drive-In was opened. It quickly became a South African institution. Its appeal was not just the movies, but the unparalleled view: as the sun set, the massive white screen would flicker to life against a backdrop of the glowing skyscrapers of the Central Business District, separated from the viewer only by the elevated M2 highway.

In the decades before television arrived in South Africa (1976), the Top Star was a primary social hub. It was a democratic space in an undemocratic time; while the city below was strictly segregated, the “car” served as a private bubble that allowed a degree of social freedom not found in traditional theaters. For many Johannesburgers, the Top Star was a site of nostalgic rites of passage—first dates, family outings where children were piled into the back of station wagons with blankets and flasks of tea, and the Saturday “car market” where the parking lot transformed into a sprawling hub for buying and selling second-hand vehicles.