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Stuff from Johannesburg

ProfitShare Partners CEO Andrew Maren at Atlanta Phambili, Showcasing Support for African SMEs and Global Entrepreneurship

Advertorial:
ProfitShare Partners CEO Andrew Maren at Atlanta Phambili, Showcasing Support for African SMEs and Global Entrepreneurship:

Atlanta, 28 March 2024: ProfitShare Partners, a leading advocate for African SMEs, is in Atlanta at the Atlanta Phambili event. Represented by CEO and Founder Andrew Maren, the company is showcasing its dedication to supporting South African SMEs on a global scale.

Andrew Maren will take the stage to shed light on ProfitShare Partners’ commitment to securing domestic supply chains and tapping into lucrative international markets.

The event, organised by Prosper Africa and the U.S. Mission in South Africa at Georgia Institute of Technology (Georgia Tech), will feature keynotes and panels focused on trade, highlighting Atlanta as a key innovation gateway in America and South Africa’s role as a gateway to other African markets.

The morning session will witness the launch of the Africa Trade Desk by USAID Deputy Administrator Isobel Coleman, marking a significant milestone in promoting trade and economic collaboration between the U.S. and African nations. The afternoon session at the Fox Theatre will include panel discussions and business matchmaking opportunities, showcasing Atlanta’s vibrant business ecosystem and its ties to African markets.

Maren will be discussing transformative insights and opportunities from ProfitShare Partners at the Atlanta Phambili event.

Andrew Maren
Andrew Maren – CEO ProfitShare Partners. Photo: ProfitShare Partners

Video: ProfitShare Partners CEO Andrew Maren at Atlanta Phambili, Showcasing Support for African SMEs and Global Entrepreneurship

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The World’s Largest Man-Made Urban Forest

One of the most surprising facts about Johannesburg is its status as a “green” city. When the first settlers arrived, the Highveld was a barren, treeless grassland (savannah). To support the mining industry, millions of trees were imported and planted to provide timber for mine underground supports. Fast forward to the present day, and Johannesburg is widely considered the largest man-made urban forest in the world.

There are an estimated 10 million trees within the city limits. This includes 1.2 million trees on sidewalks and in parks, and over 4.8 million in private gardens. This forest is so dense that satellite images of the northern suburbs often resemble a tropical rainforest. The most iconic of these trees is the Jacaranda, which was imported from South America in the early 20th century. Every October and November, the city turns a vibrant shade of purple as thousands of Jacarandas bloom simultaneously. However, this “forest” also highlights the city’s historical inequality; during the Apartheid era, trees were predominantly planted in wealthy white suburbs, leaving townships like Soweto as dusty plains. In the last two decades, “Greening Soweto” initiatives have seen hundreds of thousands of trees planted to bridge this “green divide,” emphasizing the role of urban forestry in social justice and climate cooling.