MyJHB

Stuff from Johannesburg

Prominent Roofing Achieves 2,640% Return on Google Ads Investment With Cape Marketing Agency

Cape Marketing Agency delivers measurable results for Prominent Roofing through Google Ads PPC.

Prominent Roofing has achieved an impressive 2,640% Return on Ad Spend (ROAS) in just six months, thanks to a highly targeted Google Ads strategy implemented by AdsEngine a division of Cape Marketing Agency. The campaign, running from January 2025 to January 2026, turned an ad spend of R93,838 into R2,575,431 in turnover – a clear demonstration of how data-driven Google Ads & Marketing  Services can drive business growth.

Prominent Roofing, a trusted roofing and waterproofing provider with branches in Gauteng and Cape Town, partnered with Cape Marketing Agency earlier this year to scale its online lead generation funnel. The agency developed a tailored Google Ads strategy focusing on high-intent search terms, specific keywords, and continuous optimisation.

“From the start, our goal was to make every rand spent on ads work harder for our client,” says Brend Badenhorst, Founder of Cape Marketing Agency. “Through strategic bidding, precise targeting, and performance tracking, we were able to deliver leads that directly translated into high-value sales.”

The results speak for themselves:

  • Total Spend: R93,838
  • Total Turnover: R2,575,431 (incl. VAT)
  • ROAS: 2,640%
  • Net Return: R2,481,593

To read the full story on what we did for Prominent Roofing you can click on the following link: https://capemarketingagency.co.za/google-ads-case-study-roofing-south-africa/

Prominent Roofing’s owner, Paul Kruger left the following review on Google for the work done by Cape Marketing Agency:

“We’ve had an excellent experience working with Brend and Wade for our digital marketing needs. Their expertise in Google Ads and campaign management has significantly improved our online presence, driving quality leads and increasing engagement. The team is knowledgeable, proactive, and always ready to optimize strategies for the best results. Highly recommend their services to anyone looking to enhance their digital marketing efforts!”

About Prominent Roofing:
Prominent Roofing provides professional waterproofing, roof maintenance and roof painting services across Gauteng and Cape Town, with a focus on quality workmanship and long-lasting results.

Website: https://prominentroofing.co.za

About Cape Marketing Agency:

Cape Marketing Agency is a Luxury Hospitality Marketing Agency based in Cape Town, specialising in Google Ads, SEO, web design, luxury travel marketing, and digital strategy for hospitality, travel, and lifestyle brands.

After generating more than R8 million in measurable client revenue across hospitality, construction, landscaping and manufacturing sectors, Cape Marketing Agency launches AdsEngine, a specialist Google Ads and PPC management agency.

Cape Marketing Agency has officially launched AdsEngine, a specialist Google Ads, Meta Ads and PPC management agency, following a series of successful client campaigns that generated millions of rand in measurable revenue across multiple industries.

Website: https://capemarketingagency.co.za

Conclusion:
This case study proves that with the right strategy, businesses can achieve measurable growth through Google Ads. Cape Marketing Agency continues to deliver ROI-focused digital marketing solutions to businesses across South Africa and beyond.

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The FNB Stadium: Football

The 2010 World Cup turned the FNB Stadium into a global icon. It hosted both the opening match and the final, where Spain defeated the Netherlands to claim the trophy. Perhaps most poignantly, it was the site of the “nearly” moment for African football when Ghana’s Black Stars came within a crossbar’s width of reaching the semi-finals. For Johannesburgers, the stadium is more than a soccer pitch; it is the home of the Soweto Derby, the fierce rivalry between Kaizer Chiefs and Orlando Pirates that can see nearly 100,000 fans descend on the precinct in a sea of gold and black.

As of 2026, the FNB Stadium continues to be a versatile giant. It has hosted some of the world’s biggest musical acts, from U2 to Justin Bieber, and remains a primary venue for national celebrations and political rallies. It stands as a landmark of “New South Africa” architecture—rejecting the cold, European brutalism of the city’s past in favor of a design that feels earthy, indigenous, and undeniably grand. It is the one place in Johannesburg where the entire city, from the mansions of Sandton to the matchbox houses of Soweto, comes together to breathe as one.