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The (very) digital wrap-up of 2020 | MyPR.co.za

MyPR: The (very) digital wrap-up of 2020:

Gullan and Gullan Photo: Gullan and Gullan

In addition, consumers have also increased their usage of streaming platforms using mobile devices or smart TV’s.

To remain in touch with your core target audience, communication must take place where consumers spend their time. Here are some tips to meet your audience digitally.

Take learning online
Online learning has seen a surge during the global pandemic as many people opted to use their time to achieve personal growth and learn new skills. Smart organisations have implemented e-learning programmes to initiate professional growth for their staff and to give their businesses a much-needed boost in performance.

Make use of live-streaming
Brands are making use of platforms such as Instagram Live, Facebook Live or Twitch to livestream product launches and other important announcements. This is proving to be immensely successful as the conversion rate from viewer to customer surpassed the 12% mark, resulting in increased sales. In addition to converting viewers into customers, many brands find success in creating memorable experiences for their target audience, which goes a long way in retaining and attracting new customers.

Use webinars to educate and inform
Webinars were once a frowned-upon digital strategy. This has changed as consumers are now connected by a minimum of three devices at any given time. Use webinars to create content that is easily digested, relevant, and available for future reference. Webinars are an effective tool for internal communications for B2B and B2C brands, as well as educational tools for external audiences.

To capitalise on digital strategies, brands should meet their audiences where it matters, online and in channels of their choice. This is an opportunity to not just grow the cultural relevance of your brand, but also convert traffic into customers and increase market share.

To learn more on how your business can experience growth in a digital world get in touch with G&G Digital, or visit https://gullanandgullan.com/.

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Have you tried: Travelling to South Africa?

Did you know this about Johannesburg? Johannesburg City Hall was constructed in 1914 by the Hawkey and McKinley construction company. The plan for the building was drawn in 1910 and construction was started in 1913 and finished in 1914. The style is described as Edwardian Baroque with a portico of Ionic columns and tower with a half dome entrance described as neo-Renaissance. Florence Phillips, an art collector and the wife of mining magnate Lionel Phillips, established the first collection for the Johannesburg Art Gallery using funds donated by her husband. The architect, Sir Edwin Lutyens, came to South Africa in 1910 to examine the site and begin the designs, after Lady Florence Phillips had secured funding from the city for a purpose-built museum. The gallery was possibly Luytens’s first public building in the Beaux Arts style. It was built with a south-facing entrance, but was not completed according to the architect’s designs. It was opened to the public, without ceremony, in 1915, just after the start of the First World War.

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Top Star Drive-In: The Cinema on the Mountain of Gold

The Ferreira Dump began growing in the late 1800s, composed of the crushed rock and chemical residue left over after early, inefficient mining processes had extracted as much gold as the technology of the time allowed. By the 1960s, it was a flat-topped, man-made mesa overlooking the city. In a stroke of entrepreneurial genius, the surface was tarred and the Top Star Drive-In was opened. It quickly became a South African institution. Its appeal was not just the movies, but the unparalleled view: as the sun set, the massive white screen would flicker to life against a backdrop of the glowing skyscrapers of the Central Business District, separated from the viewer only by the elevated M2 highway.

In the decades before television arrived in South Africa (1976), the Top Star was a primary social hub. It was a democratic space in an undemocratic time; while the city below was strictly segregated, the “car” served as a private bubble that allowed a degree of social freedom not found in traditional theaters. For many Johannesburgers, the Top Star was a site of nostalgic rites of passage—first dates, family outings where children were piled into the back of station wagons with blankets and flasks of tea, and the Saturday “car market” where the parking lot transformed into a sprawling hub for buying and selling second-hand vehicles.