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Westown Supports Community Activities Through Event Sponsorship

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Westown Supports Community Activities Through Event Sponsorship:

April 2024, Durban, KwaZulu-Natal:  Westown, the new city of the west in Shongweni KwaZulu-Natal, has entrenched its support of the local equestrian community, through the sponsorship of the 2024 edition of the Westown South African Youth Championships, taking place at the Shongweni Club from 28 June to 4 July 2024. The event will see over 550 horses and ponies from around the country, competing for the prestigious South African titles for juniors under 18 years of age across the equestrian disciplines of show jumping, dressage, equitation, showing and eventing.

Westown’s sponsorship of the Youth Champs is not only a commitment to the people and the activities that contribute to the character of the  outer west but to the KZN region as the Durban Shongweni Club  plays host to this national event. “We recognise the profile and prestige of the club and what it brings to the Shongweni area , as well as the significant value of the equestrian community both regionally and across the country,” says Carlos Correia CEO of Fundamentum Property Group, the developers of the Westown project.

“As custodians of the newest chapter of the Shongweni story, we understand the value of the open space and ecological assets that define this region and we continue to design and develop the New City of the West with this in mind.”

This event includes an extensive programme of evening entertainment including live bands, night markets, food and refreshment stalls. For more information visit https://shongweniclub.co.za/

ABOUT WESTOWN – www.westown.co.za

Westown is a place – the new City of the West.  A ground-breaking, locally-driven initiative that connects people with spaces and experiences, bringing new opportunities to live, work and thrive. The Shongweni area has a unique character in terms of its topography and history. Borrowing from the natural beauty of the area, characterised by extensive green spaces and outdoor pastimes, this is a place that will develop organically and according to the needs of the people that live there. A mixed-use node of urban and green spaces, Westown is a significant socio-economic investment for the region, balancing uses and activities, visual appeal and comfort, accessibility and linkage, in order to activate the full potential of the Outer West and sustain it for generations to come.

ABOUT FUNDAMENTUM PROPERTY GROUP –  http://www.fundamentum.co.za/

Fundamentum specialises in asset management, property development, consulting and retail leasing, with a passion for building trusted relationships with their Partners. With substantial combined experience, they own, develop and manage a portfolio of quality properties. Founded in Durban, South Africa in 2012, the Fundamentum Property Group has grown exponentially. Their dynamic, future-forward view offers a fresh approach to their investment portfolio – spread over retail, commercial, industrial and logistics – and informs their philosophy ‘to do things quickly and correctly’.  Their executive team came together with a common vision – to bring together property proficiency, financial know-how and an entrepreneurial spirit to create something unique within the property sector.

Shongweni Club. Photo: Supplied/ WESTOWN
Quality showjumping at the 2022 Westown Youth Champs

Video: WESTOWN SUPPORTS COMMUNITY ACTIVITIES THROUGH EVENT SPONSORSHIP

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The FNB Stadium: The “Calabash” of a Nation

While the original stadium was built in 1989, its current iconic form was the result of a massive reconstruction for the 2010 FIFA World Cup. The design, led by the architectural firm Boogertman + Partners, is deeply rooted in African symbolism. Its exterior is modeled after a calabash, the traditional African gourd or “melting pot.” The facade is composed of thousands of fiber-cement panels in eight different earth-toned colors, mimicking the fire and earth used to kiln the traditional pot. At night, the stadium is illuminated from below, creating the visual effect of a glowing fire beneath the “pot,” a symbol of the warmth and hospitality of the African continent.

The stadium’s capacity is a staggering 94,736, making it the largest stadium in Africa and the fourth largest in the world. But its significance transcends its scale. The site is a “theatre of history.” In 1990, just days after his release from 27 years of imprisonment, Nelson Mandela delivered his first speech to a massive, roaring crowd at the original FNB Stadium. It was here that he effectively signaled the beginning of the end of Apartheid. Decades later, in 2013, the same stadium hosted his memorial service, bringing the world together in a final farewell to “Madiba.”