MyJHB

Stuff from Johannesburg

Whisky like you’ve never tasted it before at Hyde Park Corner’s bespoke WhiskyBrother&Co.

MyPR: Whisky like you’ve never tasted it before at Hyde Park Corner’s bespoke WhiskyBrother&Co.:

Whisky Brother

Raising a glass of the world’s finest World-class whiskies & spirits at Hyde Park Corner

Way back in 2009 WhiskyBrother&Co began life as a blog which was borne out Marc Pendlebury’s love for whisky. By 2012 he quit his corporate jobs and opened the WhiskyBrother shop in Johannesburg; four years later an online store created a platform to bring the joy of whisky to the whole country. By 2017 they hosted their first whisky festival, The Only Whisky Show in Johannesburg and in the same year they opened a dedicated whisky bar, WhiskyBrother Bar in Morningside, Johannesburg with over 1 300 whiskies on the menu!

By 2020 it was no surprise that WhiskyBrother was voted Best Single Outlet Whisky Retailer in the World at the international Icons of Whisky, an award which inspired them to expand their product offering to include other craft spirits and wine. The following year – despite a global pandemic – they were again voted Best Single Outlet Whisky Retailer and received a Highly Commended Online Retailer award in the Rest of the World category at Icons of Whisky. These movers and shakers didn’t stop there, they were going really big in 2021…they can be credited with the return of the Scotch Malt Whisky Society to South Africa; and topped it all off with opening a second physical outlet.

You had me at Sláinte! (BTW, Slàinte is pronounced Slanj-a-va!)

The WhiskyBrother&Co store at Hyde Park Corner – managed by Valentine Maseko – is a place to learn, taste and experience all things whisky. The store boasts a vast selection of other spirits too which are all backed by personalised service and advice. But this is no ordinary liquor outlet – here you will find a treasure trove of exclusive releases not available anywhere else in the world. The latest WhiskyBrother&Co exclusives took their total for 2021 to 14 single casks – a new record of exclusives in just one year! Their track record tells us that 2022 will be an even more impressive vintage in the story of WhiskyBrother&Co!

The expansion of the space at WhiskyBrother&Co in Hyde Park Corner has brought with it opportunities to host exclusive tastings for intimate groups. These experiences can be customised according to level of knowledge and experience as a whisky lover.

It’s a shopping experience that is #MadeForYou

NOTE: All Covid protocols are in place.
Call WhiskyBrother&Co on 063 294 7285 or visit store MM16D on the Middle Mall near Entrance 4 at Hyde Park Corner on the corner of William Nicol Drive and Jan Smuts Avenue in Hyde Park, Johannesburg.

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Have you tried: Whale and Dolphin Watching in Algoa Bay?

Did you know this about Johannesburg? South Africa’s largest city: It’s also the second largest on the African continent, behind the Egyptian city of Cairo.

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The Cradle of Humankind and Ancient Roots

While the modern city is only about 140 years old, the ground beneath it holds the secrets of humanity’s earliest ancestors. Located just 50 kilometers northwest of the city center is the Cradle of Humankind, a UNESCO World Heritage site. This area contains a complex system of limestone caves, including the famous Sterkfontein Caves, where nearly 40% of all the world’s human ancestor fossils have been discovered.

Significant finds like “Mrs. Ples” (Australopithecus africanus) and the near-complete skeleton of “Little Foot” have provided scientists with crucial evidence about how early hominids walked upright and transitioned into the Homo genus. More recently, in 2013, the discovery of Homo naledi in the Rising Star cave system stunned the scientific community, suggesting that ancient human relatives may have practiced ritualized burial much earlier than previously thought. This proximity to the “birthplace of humanity” gives Johannesburg a unique cultural depth; while it is a city of skyscrapers and high finance, it is also a place where you can stand on the very ground where our species took its first steps.