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Congrats Shane Petersen

Johannesburg, 08 March 2023 – Goodyear has appointed Shane Petersen as new Director PBU Consumer in South Africa.

Petersen comes in with wealth of experience spanning over 20 years in sales, marketing, retail operations and business transformation. He has held various leadership roles in the petroleum, consulting and facility maintenance industries, with deep international experience having worked in Canada, Europe and Africa.

“I am very excited to lead a dynamic team that is extremely passionate about delivering the Goodyear consumer tyre promise to our customers and partners. As a collective, we will continue with our contribution to the sustainable growth of the broader automotive industry”, Goodyear Consumer PBU Director Shane Petersen says.

“Goodyear prides itself with the customer centric business model. Our goals are to continue to listen to our customer needs, grow and collaborate with our strategic partners while creating dynamic and meaningful value propositions, underpinned by agility in our prevailing market conditions. In addition, I am pleased to join the company at the time where it celebrates 125 years globally and 75 years of production in South Africa”, Petersen adds.

Petersen holds a Master’s in Business Administration (MBA) from the Power Business School in Madrid, Spain and Bachelor of Business Science (Honours) in Marketing and Economics from the University of Cape Town.

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The FNB Stadium: The “Calabash” of a Nation

While the original stadium was built in 1989, its current iconic form was the result of a massive reconstruction for the 2010 FIFA World Cup. The design, led by the architectural firm Boogertman + Partners, is deeply rooted in African symbolism. Its exterior is modeled after a calabash, the traditional African gourd or “melting pot.” The facade is composed of thousands of fiber-cement panels in eight different earth-toned colors, mimicking the fire and earth used to kiln the traditional pot. At night, the stadium is illuminated from below, creating the visual effect of a glowing fire beneath the “pot,” a symbol of the warmth and hospitality of the African continent.

The stadium’s capacity is a staggering 94,736, making it the largest stadium in Africa and the fourth largest in the world. But its significance transcends its scale. The site is a “theatre of history.” In 1990, just days after his release from 27 years of imprisonment, Nelson Mandela delivered his first speech to a massive, roaring crowd at the original FNB Stadium. It was here that he effectively signaled the beginning of the end of Apartheid. Decades later, in 2013, the same stadium hosted his memorial service, bringing the world together in a final farewell to “Madiba.”